SEP 16, 2014
by Roy Greenslade
The revenue decline for the newspaper industry will end next year, according to the latest global entertainment and media outlook report by PricewaterhouseCooper (PwC).
It forecasts that newspaper revenue will start to climb again in 2015 as growth begins to exceed decline in mature markets, and that growth will stabilise at 0.1% through to 2018.
But – never forget the “but” – newspapers’ fortunes will vary significantly across the world. The Asia-Pacific market is set to grow at a compound annual growth rate (CAGR) of 3.4% through to 2018, with China (8.3% CAGR) and India (7.5% CAGR) doing best of all.
North America, by contrast, is forecast to fall at a CAGR of -4.2% during the continuing migration of advertising and readers to digital continues. Canada is expected to perform as badly.